š½ļø UFood Data Analysis Project
- nalwogaimmaculate3
- Oct 24, 2025
- 1 min read
Project Type: Personal Project
Tools Used: Python, pandas, seaborn, matplotlib
Link to Code;
Overview:
Exploratory analysis of customer behavior for Brazil's leading food delivery app, built as part of the Analyst Builder case study.
š What I did:
Cleaned and transformed customer data using Python and pandas
Engineered features like household size, education, marital status, and purchase channels.
Visualized campaign acceptance trends using seaborn and matplotlib.
š Key insights:
Ages 31-70 are most responsive to campaigns
Catalog shoppers accept more offers despite lower traffic
Fewer children correlate with higher spending and acceptance
Reading in the dataset file

Identify and

drop duplicates


Joining columns with similar data categories using Feature Engineering


DATA EXPLORATION AND VISUALIZATION







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